Marketer. Daydreamer. Storyteller.
Marketer. Daydreamer. Storyteller.
I’m a customer-obsessed marketing leader with significant experience in product and digital marketing. Going deep into the customer’s psyche and unearthing their needs is what I do every day.
Recent Work
Website Revamp - Brilyant
Project Summary: The marketing team received a mandate to revamp the website according to the new business units created by the management team. I used this as an opportunity to rework the website from the ground up to modernize the UI/UX.
Target Audience: IT Managers, IT Heads, CIOs, CISOs
Assets:
Impact:
Achieved 12x monthly visitor growth by leveraging strong fundamentals and SEO best practices
Improved average monthly lead generation from the website by 7x from the previous website.
Digital Marketing
Service Packages
Project Summary: The UAE market is a new growth market for Apple in the enterprise. Discussions with Apple solution engineers and Brilyant’s presales and technical teams showed that there were significant barriers within enterprises to adopting Apple devices within their workplaces. I conceptualized and created deployment and management service packages with the Apple tech team and our internal preales team.
Target Audience: IT Managers, IT Heads, CIOs, CISOs
Assets:
Impact:
The newly created service packages became a key component of business presentations and events
The Apple UAE team showcased the service packages at the 2026 partners meet
Improved lead conversion rate by 25% when we added a AED 1000 credit for new businesses.
Product Marketing
Masters of Mac
Project Summary: As a Product Marketing Manager, I built a community forum for IT Admins to increase engagement and educate them on the best practices in deploying and managing MacBooks. This is an initiative I planned and implemented to drive customer stickiness and unlock a network effect among our IT solutions customers.
Target Audience: Mac Admins, IT Admins, IT Leaders
Assets:
Impact:
Better engagement and retention of existing customers
Contributes to about 23% of quarterly leads
Contributes to about 7% of quarterly conversions
Created brand ambassadors from target accounts
Community Marketing
Website & Digital Revamp
Project Summary: The Velos IoT website was underperforming with low monthly visits and below-par UI/UX and SEO fundamentals. This was affecting lead gen and not reflecting well on our company, its history, and its capabilities. On top of all this, there was an ask to revamp the website within a 5-week timeline to make it in time for an industry event (Mobile World Congress, Barcelona 2024). I led a revamp project to improve all key website and social media elements.
Target Audience: Product Heads, Purchasing Heads, CTOs, CEOs
Assets:
Impact:
Monthly website visits improved by 7x in three months (data source: SimilarWeb)
Organic traffic contributes to 40% of new leads per month, up from about 15%
60% improvement in organic engagement rate on LinkedIn in 6 months
Doubled the LinkedIn followership in 6 months
Digital Marketing
New Product Launch
Project Summary: One of Velos IoT’s main goals is to position itself as an innovator and leader in the IoT connectivity market with a world-leading network coverage. The company plans to launch its very own multi-carrier, multi-profile eSIM product called ULTIMATeSIM. I led the complete branding and positioning project for this product for sales as well as event and digital marketing.
Target Audience: Product Heads, Purchasing Heads, CTOs, CEOs
Assets:
Impact:
Collaterals supported in one of the biggest product deals at Velos IoT (numbers are confidential)
Supported digital and website performance numbers (see the previous portfolio entry)
Product Marketing
Marquee Event Created
Project Summary: Apple is one of the largest partners for my company, Brilyant, across India, the UAE, the USA, Singapore, and the Philippines. As a leading IT system integrator, we want to stand out as a thought leadership partner for Apple in the enterprise. So I conceptualized an intellectual property for Brilyant called the Brilyant Open House, where we would showcase the latest tech from Apple for enterprise. This was an event at which we showcased the newly launched MacBook Neo for business users.
Target Audience: IT Managers, IT Heads, CIOs, CTOs, CEOs
Assets:
Impact:
150+ attendees in a single day
50+ new opportunities created
30+ key opportunities created for the MacBook Neo
Event Marketing
Mac TCO Tool
Project Summary: Built an online tool to compare the economic impact of onboarding Macs vs. PCs in their organizations. Over 11 parameters were researched and calculated to help understand the indicative Total Cost of Ownership (TCO) of using a Mac versus using a PC in a given organization. This tool is extensively used for digital marketing as well as by the sales team when pitching to key decision-makers.
Target Audience: CIOs, CTOs, CFOs, IT Heads
Assets:
Impact:
A unique visual tool that piques interest and educates prospects
About 27% of new unique website visitors are driven by this tool
About 15% leads acquisition on the website quarterly
Great conversation starter for the sales team
Product Marketing
Mobility Packages
Project Summary: Brilyant is a system integrator with multiple solutions across computing, mobility, device management, networking, productivity, storage, and many other IT verticals. I created a suite of mobility packages keeping devices at the center of all offerings, as IT hardware is the easiest product that can be used to make inroads into prospect accounts.
Target Audience: CIOs, CISOs, IT Heads, Procurement
Assets:
Brilyant Plug: The entry-level package, including devices, financing solutions, and hardware support.
Brilyant Play: The second tier package, including Brilyant Plug with the customer’s choice of Productivity Tool and Mobile Device Management (MDM) solution.
Brilyant Plus: The premium tier package includes Brilyant Play with Security and Collaboration tools, and an IT consultant for training, enablement, and deployment.
Impact:
Easier sales process and communication of values
3X conversions seen in the sales process that included mobility packages
Product Marketing
LinkedIn Sales Navigator Automation
In B2B marketing, it is very important to map accounts and create a strong database of key decision-makers for outreach. LinkedIn Sales Navigator is a versatile sales tool that helps map accounts, research key decision-makers, and execute personalized outreach. I created an automation process that maps accounts, identifies key decision-makers, sends personalized messages, and adds qualified leads to our CRM.
Target Audience: CIOs, CTOs, IT Heads, Procurement, Admin
Assets:
LinkedIn Sales Navigator: Account mapping and outreach tool
Phantombuster: Online tool that automates LI Sales Navigator processes
Lusha: A research tool for tracking down verified contact details
Zoho: Customer Relationship Management (CRM) tool
Zapier: Automation connector tool
Result:
Reduced human resources costs for marketing
Improved efficiency of operations
Contributes to about 18% of lead generation
Contributes to about 6% of conversions across the organization
Digital Marketing
Product Videos
Conceptualised and directed a marketing video that highlights the benefits of having a single remote control to manage all device operations.
Culture Building
Project Summary: StayAbode (now Housr Bangalore) is a co-living spaces provider that wanted to position itself as a strong youth brand. I conceptualized and revamped their entire community strategy, with a particular focus on Instagram and events. The anchors included weekly blog posts on city living, regular events, and workshops at the properties.
Target Audience: Millenials/Gen Z, ages 20-35
Assets:
Blog Posts: This included posts on city living, furnishing best practices, easy-to-cook recipes, and recommendations.
Events: Events were at the heart of marketing at StayAbode. These included unplugged sessions (branded Abode Unplugged), panel discussions, meetups, and workshops.
Impact:
Events accounted for about 20% of sales closures quarterly
Instagram drove about 70% of monthly organic website visitors
Instagram drove about 35% of sales closures quarterly
Community Marketing
Conceptualised and scripted the video as part of a campaign to promote and create awareness on the benefits of second display devices.
Conceptualised and directed the video to highlight the new features that were rolled out as part of a GTM campaign.